I build and run paid media systems — then automate the parts that shouldn't need a human. Meta & Google Ads, AI-driven optimization, and n8n workflows that do the busywork for me.
Efficiency over scale — every figure below reflects optimization work, not ad spend.
Real estate lead gen and education enrollment — same discipline, different playbooks.
Joined as the sole digital marketing hire and inherited a broken website and no automation. Rebuilt the site, ran Meta Ads property campaigns using the Andromeda framework with heavy creative diversification, and stood up full conversion tracking from scratch.
Lead quality became the real signal — multiple campaigns produced buyers who reached viewing stage, validating targeting and creative strategy independent of sales-side conversion.
Owned the full performance marketing lifecycle across Google Ads, Meta Ads and TikTok for a KHDA-accredited institute — budget allocation, audience strategy, retargeting, and reporting, end to end.
Built automated dashboards so the team could see performance in real time instead of waiting on weekly reports, and implemented full-funnel tracking with GA4, GTM, and Meta Pixel.
I build n8n systems to remove manual bottlenecks — not as a side hobby, but as part of how I run marketing operations.
Pulls live listings from Property Finder via API, auto-categorizes into Sale / Rent / Land / Commercial, and pushes new and updated listings — descriptions, images, agent details, mortgage calculators — straight to the company website. No manual data entry.
One topic prompt is all it takes: keyword research via OpenAI, article drafting, a featured image sourced from the Pexels API, and auto-publish — what used to be a 2–3 hour writing task end to end.
I started in civil engineering — and it's where I picked up the instinct to treat systems as systems, not guesswork. Marketing just turned out to be where I wanted to apply it.
Five years in Dubai across real estate and education taught me that the channel matters less than the discipline: track everything, test relentlessly, and automate whatever doesn't need a human making the same decision twice.
Right now I'm the sole digital marketing function at a Dubai real estate brokerage — which means I own paid media, web infrastructure, automation, and analytics end to end. I'm currently working toward the Meta Media Buying Professional Certification.
Open to conversations with marketers, real estate teams, and anyone exploring AI in their operations.